From Concept to Clarity -ideas, design and creativity ✦
About Me
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I am a Digital Content Manager crafting thoughtful content strategies and web communications in Brussels
With a strong background in art, design and sustainability, I understand the importance of visual storytelling and shaping content to make complex ideas clear and coherent across all platforms and touchpoints. My experience is in delivering content in both B2B and B2C spaces. I like to say research is my superpower.
Expertise:
- Content strategy & planning
- Editorial messaging and development
- Website structure optimisation
- SEO / AEO optimisation
- Web, product and email copywriting
- Email newsletter strategy and production
- Social media planning and monitoring
- Design, photography and visual assets
- UX-aligned content development
- WordPress design and build
- HTML & CSS adjustments
- Responsible AI integration in content workflows
Tools + Platforms:
Wordpress
Google Analytics 4
Hubspot
Mailchimp
Meta
Tools:
Figma
Canva
Chrome DevTools
ChatGPT / AI
Tools:
Trello
Teams
Slack
Google Workspace
My Work Process
How I move from concept to clarity
Understand + Prioritise
I start by understanding the context, objectives and constraints of the work. This includes clarifying priorities, expectations and any stakeholder inputs.
Develop + Execute
Next, I translate requirements into clear, structured content and design work. I focus on clarity, consistency and usability. I’m happy to iterate based on feedback and changing needs.
Deliver, Review, Refine
Finally, I aim to deliver work that is practical and impactful. I review outcomes, incorporate feedback and refine the work to improve quality and effectiveness.
Portfolio Showcase
Building a Credible Digital Presence for a New IT MSP
- Built a complete brand and web presence from the ground up, translating a clear service offering into strong visuals and messaging.
- Designed and launched the website, writing all copy and producing targeted blog content to boost visibility.
- Delivered sales and marketing assets, including marketing materials, bids and proposal documents.
Co-founding and Managing an Editorial Content Platform
- Co-founded an editorial platform spotlighting creative women, shaping the visual identity and editorial direction.
- Designed the website and produced editorial content, including interviews, image editing and content planning.
- Managed audience growth through social content calendars and Mailchimp email marketing.
Building and Managing an Independent E-commerce Brand
- Founded and ran an ethical accessories brand, owning all aspects of its digital presence and growth.
- Built and maintained the e-commerce site, producing all product copy, photography, and social content.
- Drove performance using Google Analytics and Mailchimp email marketing to optimise content and product sales.
Establishing an Author’s Online Presence
- Built a professional online presence for an author from the ground up, showcasing work and credentials.
- Designed and launched an SEO and accessibility-led website to improve discoverability and credibility.
- Increased book sales and visibility, contributing to keynote invitations and media appearances across podcasts, radio and TV.
